Advertise on Snook.ca
To launch off the new year, I'm introducing an advertising program for Snook.ca.
The program is designed to offer a great deal of flexibility for advertisers to target a particular audience in a practical and effective way. My goal is to ensure that the ads are relevant to the site while not detracting from the usefulness of the site.
Why ads and why now?
This was not an easy decision to come by. One of the key things that I wanted to do when I went freelance was to establish more revenue streams that meant I wasn't having to work as hard and could spend time working on the type of sites and applications I enjoy.
This is also related to the failed adoptions. The two opportunities that we went after in 2006 has cost us well in excess of $15,000. That's money we will never get back. I mentioned the possibility of doing a micropatronage thing as a way to raise money but even now, I still don't feel comfortable with that. Asking for money without giving anything in return just didn't sit right. (I have nothing against micropatronage, by the way, but simply feel that you should receive some value for your money!)
And that's where the advertising comes in. It allows me to raise money to support myself and my family while still offering something of value to advertisers. Hopefully, those ads will also offer something of value to you. As you can see, I really think this turns into a win-win situation for everybody.
Why your own program?
I have long had a love/hate relationship with systems like Google Adsense. On most sites, I simply find them obtrusive. If they're not obtrusive then they're not very effective. I've tried them on this site for the past month or so and have found the results to be only mediocre. I also had to sacrifice a fair amount of screen real estate to get even mediocre results.
By developing a custom ad program, it simply gives me more control over the design and implementation.
This will serve as somewhat of an experiment. Long term, I'd even like to offer it as a service to other bloggers as an alternative to Adsense. Success or fail, I'll be sure to blog about it!