Add Value on the Web
How many times have you worked on a project where it was the client's intention of just taking something they have in a Word document or some other print material and just put it on the web? The problem is that there is no added value to this content. It's not taking advantage of the medium.
Well, today, I came across a great example of someone who is taking advantage: the For Better or For Worse comic strip. Check it out and read through the strip for a minute or so and you'll probably notice something.
The characters blink.
It's so subtle but it adds value and takes advantage of what's possible on the web. These are the same strips that are published in thousands of newspapers around the world. But in taking it to the web, they've added something that you couldn't do in print and have given the characters more depth.
So, are you adding value?