The Bloggies and the Value of Self Promotion

The sixth year of the Bloggies is here and it's time for everyone to do their little song and dance. Of course, you are going to swing by and nominate for best Canadian weblog, aren't you? (or maybe weblog of the year if you're feeling really generous)

Some characterize it as a Canadian trait but I've always shied away from self-promotion. I've often hoped that if I just tried hard enough, everybody would just notice and would come to me. Since that didn't happen, I have been making more of an effort to ask for things. As a result, I've had the opportunity to write for Digital Web and most recently got a day in the 24ways advent calendar.

Self-promotion is a form of advertising. One that can feel cheezy and off-putting but, on the other hand, can feel honest and endearing. It's certainly a tough line to walk. But if done right, it can create more passionate readers/users who can carry your message for you and that value is priceless.

Where do you sit? Are you all for shameless self-promotion or do you prefer to just do your thing?

Published January 02, 2006 · Updated September 14, 2006
Categorized as Opinion
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2 Comments · RSS feed
Sean S said on January 02, 2006

I've never known fear of self-promotion as a Canadian trait. ;)

I agree, and feel self-promotion is advertising, and can be done with tact and professionalism; and can also be abused.

Bernie Zimmermann said on January 03, 2006

What kills a skunk is the publicity it gives itself. ~Abraham Lincoln

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