Just over a year ago, Stephane Grenier emailed me asking if I'd be willing to answer a few questions on my success as a blogger for a book he was putting together. That book turned into Blog Blazers, a collection of interviews with bloggers from across various industries.
Although the questions asked are the same for each blogger, it's interesting to see the similarities of how each person has achieved success with their blog. It features interviews with Seth Godin, Jeff Atwood (Coding Horror), Dan Lyons (Fake Steve Jobs) and Dave Seah (who's writing I've enjoyed since he joined 9rules) — along with another 35 bloggers who share their stories.
Stephane, as it turns out, lives just a few streets from me. Although we knew we lived in the same city, we didn't realize how close we were to each other until after the book was done. I actually ran into his wife at a birthday party my son attended. At the party, she approached me (since she recognized me from the book) and I learned some more backstory that I found quite fascinating.
Blog Blazers was independently published, put together front to back with Stephane's own money. This is much different than the books I wrote, where there is a team involved in publishing and distributing the book. Stephane did it old school. He even got George Foster to do the cover design. Foster did a few of the Chicken Soup for the Soul covers and has a career doing just that: book cover designs. I'm surprised and maybe a little amazed that you can have a career just designing book covers. I found this a fascinating facet of the story his self-publishing.
Stephane Grenier should definitely talk more on his experience of self-publishing, especially as an extension of those looking to self-publish via ebooks. And what better way to do it than to blog about it …?