Google Ads to target content. What about Google search?
You can now target specific content on your site to be labelled as valuable, rich content to make the Google Ads more targetted and thus hopefully increasing your clickthroughs and leaving you with a big pile of cash. What I haven't figured out is why Google Search hasn't decided to come up with a search-agnostic way to weight the importance of content in a similar way. In doing so, Google searches have the potential to become more targeted. But by doing it in a search-agnostic way like
rel="nofollow", you'd offer the same benefits with other search engines as well.
This would also have the added benefit of weighting links within content higher than links within navigation (although, I suspect Google already has algorithms to help determine this, as it is).
How could this be done? Either through HTML comments like it is with the Google Ads or through an element attribute (I'll leave it up to the experts to decide which one). In any case, Google has enough clout to pull this off and I hope they take the opportunity to do so.