Review: Logo Design Love
Logo Design Love is a book written by David Airey that covers the whys and hows of brand identity development.
The book is broken down into three parts: The importance of brand identity, the process of design and keep the fires burning which looks at how to find motivation and inspiration. It's a light 200 pages with readable type and plenty of examples.
David Airey aims this book at the aspiring designer by not only covering the design process but also covering the process of project scope and client management in the context of logo design.
Logo Design Love hits the mark when it speaks from experience, which it does for most of the book. There's plenty of real world examples with plenty of input from designers other than just Airey himself. The book falters only slightly (and briefly) when Airey makes assumptions or raises open questions as he does with his assessments on the Tropicana or New Coke campaigns.
In the end, Logo Design Love was an enjoyable read with plenty of good information in a well-designed package.