Building Findable Websites

Building Findable WebsitesOften times, the term SEO is mentioned in derogatory terms. With many of the poor techniques people use to garner site traffic, it's not hard to see why. However, Aaron Walter has recently finished a book entitled Building Findable Websites which casts a wide net on the concept of building a quality web site that goes well beyond just the mere topic of SEO.

The concept of "findable websites" may be familiar if you recently read Aaron's article in A List Apart, entitled Findability, Orphan of the Web Design Industry. In the article, Mr. Walter talks of three very important things that a site needs to accomplish, helping people:

  • find the web sites they seek,
  • find the content on the site, and
  • rediscover valuable content they've found.

The book covers plenty of topics including SEO, microformats, and integrating third-party APIs like Google Search. The supporting site also has plenty of supporting content including five additional chapters.

Much of the content is geared heavily to content producers, like bloggers. The book tries to be very inclusive with its target audience, being high level enough for managers while having enough technical tidbits for implementers.

If it sounds like I'm a little biased, I probably am. Aaron Walter asked me to provide the technical editing for the book, which I was pleased to have the opportunity to do so. Aaron's writing is comfortable and straightforward and it was fun working with Aaron on the book. I really enjoyed reading the book and working with Aaron to make sure the technical examples in the book were accurate and included best practice approaches.

The book is published by New Riders and is available through Amazon.

Published March 31, 2008
Categorized as Book Reviews
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16 Comments · RSS feed
Haris said on March 31, 2008

You never concluded if the book is benefiting or not?

Judd said on March 31, 2008

IMO it is the best book out on the subject – he covers a great deal of ground and does justice to each. Web standards, microformats, on-page SEO, server-side tweaks (some great .htaccess tips), the list goes on. It's really well done, I hope it gets the attention it deserves.

Nate Klaiber said on April 01, 2008

Thanks for the review Snook. I haven't had as much time to read lately, and this seems like a good book to jump into.

Jonathan Snook said on April 01, 2008

@Haris: I didn't want to be too effusive. But yes, I'd most definitely say so. I certainly learned a thing or two when I was reading the book — most notably about the webmaster tools that Google offers up that I wasn't aware of before.

mark said on April 01, 2008

That does sound pretty good. I may add it to my heap of books that need read...

zeldman said on April 02, 2008

Agree Aarron Walters's Building Findable Websites is a very useful book! i learned lots.

Jermayn said on April 02, 2008

Ok added to my wishlist then....
I could really learn a bit more about SEO and also google webmaster tools...

Paul Decowski said on April 04, 2008

I bought this book following a reading of Arroon's recent article on A List Apart.

Most of the stuff I already knew but there are some things that had never occured to me as having impact on findability. Overall great book. Highly recommended if you're not a Findability Guru yet.

Alan Tucker said on April 04, 2008

Another book for my wishlist, the list keeps growing.

rama said on April 05, 2008

what is a good website if no one could actually find it.. its a good topic to discuss, i better start hunting for this piece =)

Matt Sanders said on April 07, 2008

This is something that I'm definitely putting on my wish list. Can't wait.

Mark said on April 10, 2008

A really interesting book that includes the whole specter of a website; design, concept, markup, findability, accessibility, and advertising. I would certainly recomment it.

James Vadas said on April 11, 2008

It's fantastic to attack the issue of SEO at this level. It's incredible the amount of times in a year that I need to give potential clients the bad news that their new website needs to be completely rebuilt because it wasn't designed with SEO in mind. Tragic mistakes such as frames and javascript-only navigation are still all too common. Thank you!

brian cleveland said on April 15, 2008

Looks like a good read. Ordered!

Jordan Clark said on April 20, 2008

It's nice to see a so-called "white-hat" SEO book hit the shelves for once; most books on this subject that I've come across tend to focus on dubious practices that will more that likely get you banned from the search engines.

Well done, Aarron and Johnathan: I can't wait to read it (and I must say that the supporting website is very nice-looking, too!).

Traduction anglais français said on March 07, 2011

That said, one seemingly simple yet relatively deep and complicated question has always bothered me: when does localization go so far that it becomes censorship? And is that something one should accept?

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