Just Write For Me

She said, “Just write for me.”

Yes, I don’t blog very much anymore. To think I’ve run out of things to talk about couldn’t be further from the truth. I have plenty to talk about. But I seem to have lost my ability to put those thoughts into words and to do so eloquently.

“This isn’t blog worthy,” I’d say.

I have a list of a dozen blog posts that I’ve wanted to write. About design. About front-end development. About building a team. About building a product. About working remotely. And a few other topics in between.

I’ll get a couple paragraphs in and then stall, unable to get over the hurdle of writing the rest.

I struggled with my last post until I reframed who I was writing for, until I reframed the voice I was writing in.

Maybe writing, for me, needs to be like product development. Have a persona in mind. Have a person in mind that I’m writing for. If I try to write for everybody, I’ll please nobody—especially myself.

Time to start writing.