Chimed, I’m sure

A decade ago, when I was still speaking at conferences and heavily marketing myself, I’d often think of personal branding ideas. We’ve seen the trends. The business cards. The t-shirts. The stickers. The buttons. The socks! Can’t forget the socks. My logo is branded across not only my sites but my computers and my slide decks, too.

I also liked using colour to reinforce my brand. I’ve continued that tradition with green threading throughout the latest redesign. I even considering wearing green for all my conference talks. Thankfully, that ended up being a short-lived idea.

At one point in my career, I was getting interviewed for a number of podcasts and considered starting up my own podcast. One of the ideas that came out of preparing to start my own podcast was how to brand via audio. I liked the idea of doing chimes like the NBC chimes so that’s what I did:

It’s five dings in the pattern of how I spell out my last name: Ess Enn oh-OH Kay.

Had I implemented this, I had considered using it to intro my conference talks. I likely would’ve integrated it into the site somehow as well. Maybe clicking on the logo rings the chime as the letters of my name pop in sequence.

For now, I’ll simply document this little artifact of time.